CLIENT: FUNDACIĆN FAID
AGENCY: MCCANN ERICSON SPAIN
Together as one with the FAID Foundation, we created a movement to help many young people defeat bullying through sports practice: Sport VS Bullying. An initiative that we unveiled at the national boxing championship in an unexpected way. 3 boxers gave up their nicknames and competed using the insults that thousands of children receive every day.
VĆDEO DE CAMPAĆA
In addition to the multiple publications of different athletes and Spanish ephemeris, it was also completed by an activation on Twitter with automatic response bots. By sending the user an insult that they have ever been told, this turns it into a personalized champion belt with which to show that they have defeated bullying. Diario AS obtained more than 400,000 interactions with this zero-cost initiative, thus making the campaign even more viral.
CASE
WITH ā¬ 0 BUDGET, THE CAMPAIGN GAINED 49 MILLION UNIQUE USERS
AND + ā¬ 1,000,000 IN EARNED MEDIAāāāāāāā
